Our Story


 Wave Wear is a beach-style boutique that carries men and women apparel and kids' accessories. We are located in beautiful Truckee, CA., which has its own definition of what California is. Whether you come to ski, snowboard, or play in the water, visiting the Truckee/Lake Tahoe-area never disappoints. We are a unique type of boutique as you will find a variation of big and well-known brands, as well as your smaller and local brands. Our clothing and accessories will change in respect to the season. We often get asked if we only carry summer items and the answer is no! If you know Truckee, you know winter and are no stranger to snow! Being a boutique, we sell many one-of-a-kind items and stock can sometimes be limited. We are a family-run business that is still growing and evolving. We have always had our customers' best interest in mind from the beginning and have hand-picked our amazing vendors we use to purposely bring you a unique variety of quality goodies at a low cost. We strive for the best customer service and are constantly checking our website inquiries and social media accounts so please don't hesitate to contact us. Suggestions welcome! Thanks for stopping by!